URBAN LIVING SERVICES
The key target audience areas for growth in 2020 are Mayfair, Knightsbridge, St James’ Park and Belgravia, moving toward the higher end of client budget spend.
Our proposed relaunch of the brand name will see the “services” part of the company quietly put aside, only to be used in full reference within body copy, leaving the new and more flexible “Urban Living”.
This move will create a brand name that is ultimately more modern, clean, confident and impactful, but will also enable the introduction of sub-brand elements such as specific services or locations, ‘Construction’ / ‘Mayfair’.
FULL BRAND OVERHAUL
IDENTITY / LANGUAGE / STRATEGY
WEBSITE DESIGN & BUILD
ART OF SPACE