CLIENT: MODULAR SUSPENSION SOLUTIONS
STAGE 1: REBRAND FOR MSS & MSS RACE TEAM
STAGE 2: WEBSITE DESIGN & BUILD
STAGE 3: BROCHURE DEISGN
STAGE 4: ALL PRINT COLLATERAL
STAGE 5: ALL PACKAGING COLLATERAL
After the original branding exercise for MSS, which was undertaken in 2012, the founder got in touch to deliver a full makeover for all on and offline brand applications.
Starting with the overall branding, we then moved through creating a new fully bespoke & responsive ecommerce website, including custom built product search systems and CMS.
The new brand was launched at Castle Coombe race track – AUDI International event 2018. This was a great success, however brought to light that the products needed to be repositioned as both a performance and Comfort solutions.
A new tone of voice and visual identity was created to ensure that the message could be aimed at two very different customer bases.