CLIENT: KEW GREEN HOTELS
PROJECT: REBRAND INHOUSE GYMNASIUMS
The new Youfit brand is here to deliver the quality clubs you can trust brand promise. Creating a mark that visually embodies the members, the clubs and the premium service.
Building a brand system that is universal and flexible enough to fit with all ages and nationalities. Understanding the brief and its requirements, the system is comprised of three key elements. The roundel device representing the member. The Diamond to symbolise the club. The ‘Y’ & ‘F’ of YouFit.
It was important for us to understand that the Member is the most crucial part to the club. Using a typographical device to help elevate the ‘U’ in the name, representing the person behind the member, and the member within the brand.
Keeping the aspirational, clean, quality high-end feel, we have included the use of a hand written font to tell the viewer that you are “Always Welcome”.