Branding for a marketing communications company. Gabrielle Shaw Communications asked dotte to help with the creative process of their rebranding project. The brief was simple, keep the colour, expand on our strapline and dream up a totally new visual identity. Something that can grow.
The solution is a hand-rendered derivation of the Paris Pro typeface, with the inclusion of blossom buds, visually referencing the ‘growth’ factor within the strapline & agency ethos. The bold use of typography for the headlines gives the tone both trust and simplicity.